So after observing Deptford I decided to go for a mixture of streetwear with vintage. From my marketing research I found that many consumers seeked vintage fashion. However as Deptford has been known as a historical town I want to bring something modern/current/futuristic into my concept aswell to differentiate from typical vintage stores. I've started to look into sportswear where street fashion has derived from. I am looking at ways to combine elements of sportswear such as the functionalities, fastenings and fabrics with classic vintage silhouettes, details, colours and fabrics. For more design inspiration Ive also looked into movement (sports) and urban scenery. I thought these topics connected with the youth and modern element and also providing more conceptual ideas.
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