Wednesday, 27 October 2010
Primary Images
-Images of vintage garments that I can morph and manipulate with sportswear.
-Urban scenery images for inspiration of more conceptual silhouettes/details or even print.
-Urban scenery images for inspiration of more conceptual silhouettes/details or even print.
Monday, 25 October 2010
Moodboard
So after observing Deptford I decided to go for a mixture of streetwear with vintage. From my marketing research I found that many consumers seeked vintage fashion. However as Deptford has been known as a historical town I want to bring something modern/current/futuristic into my concept aswell to differentiate from typical vintage stores. I've started to look into sportswear where street fashion has derived from. I am looking at ways to combine elements of sportswear such as the functionalities, fastenings and fabrics with classic vintage silhouettes, details, colours and fabrics. For more design inspiration Ive also looked into movement (sports) and urban scenery. I thought these topics connected with the youth and modern element and also providing more conceptual ideas.
Sunday, 24 October 2010
Catching up...
I have been meaning to start up the blog again but I kept forgetting! It has been nearly four weeks into the module so I have much to update on.
INITIAL research
When I first receieved the brief I went to Deptford to find inspiration. I wanted my concept to be related to the geography of Deptford so the whole business would have strong relation and relevance to the area. I immeadiately caught attention of the street art on the streets of Deptford. This was one of the first images I took:
Observing the people around the area I saw many young people - just hanging out outside. Many people I saw dressed in street fashion - hoodies, baggy jeans, trainers. Therefore my concept began to develop from streetwear. Fashion stores oberved included a few vintage stores. Going towards the Goldsmith's campus location I could see the vintage trend emerging amongst students. This was another aspect I decided to incorporate into my concept.
INITIAL research
When I first receieved the brief I went to Deptford to find inspiration. I wanted my concept to be related to the geography of Deptford so the whole business would have strong relation and relevance to the area. I immeadiately caught attention of the street art on the streets of Deptford. This was one of the first images I took:
Observing the people around the area I saw many young people - just hanging out outside. Many people I saw dressed in street fashion - hoodies, baggy jeans, trainers. Therefore my concept began to develop from streetwear. Fashion stores oberved included a few vintage stores. Going towards the Goldsmith's campus location I could see the vintage trend emerging amongst students. This was another aspect I decided to incorporate into my concept.
FT3013! Deptford
FT3013 - third year, combined module with marketing.
This blog is continuing with the design aspect of a new module:
Brief - Design a range for your proposed fashion business that is to be located in Deptford, South East London. The designs are aimed to target your consumers as found in marketing and therefore catering to their needs and profile as well as your design concept. Two garments are to be made from the design part of the module, one of them is to be tailored.
This blog is continuing with the design aspect of a new module:
Brief - Design a range for your proposed fashion business that is to be located in Deptford, South East London. The designs are aimed to target your consumers as found in marketing and therefore catering to their needs and profile as well as your design concept. Two garments are to be made from the design part of the module, one of them is to be tailored.
Friday, 14 May 2010
Self Evaluation
At the beginning of the module I was nervous as I have been given a great designer to ‘work’ for. When I knew I had been appointed to McQueen I knew that I was going to have to work hard on this module.
This module was different to anything we have done before. There was a new layout and as we did not work on our sketchbooks in class I felt that I was working very independently. The presentations were a great way to develop our skills. Again I was nervous about this as it has been a long time since I have presented to a whole class on my own. However, it was a good experience and made me realise that it is not as bad as I think. Listening to others people’s presentations also enabled us to see different viewpoints on how people develop their work. Although I thought this was a good exercise I felt that it may have been too time consuming as almost half our class time has been just on presentations.
Instead of our usual procedure of design development we were given exercises to do in class. This has helped me to an extent as it made me looser and not think too hard about what I was drawing. It also helped with time as normally I would spend a long time on development pages, making them look neat and tidy. However, I feel that we started these exercises too early with insufficient research. It would have helped to have a class or so to review what we have done in our sketchbooks or a tutorial to have some feedback.
I thoroughly enjoyed ‘working for’ McQueen. He has been one of my favourite designers even before the module but researching him made me more attached. It all gave me a deeper understanding of him and him as a designer. I struggled to come up with a concept in the beginning but looking at his work inspired me with different ideas. The range I have come up with is not as extravagant as McQueen’s work but I see it as a strong reflection of something that would come from the brand. I am very pleased with the two pieces I have made. What I like most is that they are both very wearable. From last semester and also the learning contract module, I have developed and improved in areas of pattern cutting and sewing. I was pleased that I could transfer those skills onto this module to make these two pieces. I am also pleased with the outcome of the print. I wanted this opportunity to experiment with a print design and it turned out better than I thought. This gives me the confidence in future to work and design with prints.
Overall this module has been a great development step to be put in a real life industry situation. Working for a designer gave us the boundaries to work on and test our skills on adapting and understanding a brand. It was a challenge but it was an enjoyable and interesting module. I am pleased with the results as I think I have made the best garments I have ever made so far!
This module was different to anything we have done before. There was a new layout and as we did not work on our sketchbooks in class I felt that I was working very independently. The presentations were a great way to develop our skills. Again I was nervous about this as it has been a long time since I have presented to a whole class on my own. However, it was a good experience and made me realise that it is not as bad as I think. Listening to others people’s presentations also enabled us to see different viewpoints on how people develop their work. Although I thought this was a good exercise I felt that it may have been too time consuming as almost half our class time has been just on presentations.
Instead of our usual procedure of design development we were given exercises to do in class. This has helped me to an extent as it made me looser and not think too hard about what I was drawing. It also helped with time as normally I would spend a long time on development pages, making them look neat and tidy. However, I feel that we started these exercises too early with insufficient research. It would have helped to have a class or so to review what we have done in our sketchbooks or a tutorial to have some feedback.
I thoroughly enjoyed ‘working for’ McQueen. He has been one of my favourite designers even before the module but researching him made me more attached. It all gave me a deeper understanding of him and him as a designer. I struggled to come up with a concept in the beginning but looking at his work inspired me with different ideas. The range I have come up with is not as extravagant as McQueen’s work but I see it as a strong reflection of something that would come from the brand. I am very pleased with the two pieces I have made. What I like most is that they are both very wearable. From last semester and also the learning contract module, I have developed and improved in areas of pattern cutting and sewing. I was pleased that I could transfer those skills onto this module to make these two pieces. I am also pleased with the outcome of the print. I wanted this opportunity to experiment with a print design and it turned out better than I thought. This gives me the confidence in future to work and design with prints.
Overall this module has been a great development step to be put in a real life industry situation. Working for a designer gave us the boundaries to work on and test our skills on adapting and understanding a brand. It was a challenge but it was an enjoyable and interesting module. I am pleased with the results as I think I have made the best garments I have ever made so far!
Subscribe to:
Posts (Atom)