Our brief also involves designing a diffussion range for our designer. This collection is a diluted version of the main catwalk collection. It is more affordable, wearable and sometimes aimed at younger consumers. A diffusion range can consist of garments, accessories, jewellery, shoes and perfume.
McQ is the secondary line of Alexander McQueen. It targets younger customers and based on the essence of Alexander McQueens work.
The current Spring/Summer 2010 McQ range:
The range is young and edgy. A fair amount of draping involved for a gracious and feminine appeal in contrast with masculine cut jackets and shirts.
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